At DarkSkope, we know a thing or 2 about the importance of effective communication in a crisis. Unfortunately, in our experience, organizational leadership often does not understand that in the absence of adequate internal and external communications:
Operational response will break down.
Stakeholders will not know what is happening and quickly become confused, angry, and negatively reactive.
The organization will be perceived as inept, at best, and criminally negligent, at worst.
The length of time required to bring full resolution to the issue will be extended, often dramatically.
The impact to the financial and reputational bottom line will be more severe.
What is Crisis Communication?
Crisis communication is an pre-planned and rehearsed set of procedures that aims at protecting the reputation of the organization and maintaining its public image.
Developing & Implementing An Effective Crisis Communications Protocol
Anticipate the crisis
Identify your crisis communications team
Identify & train spokespersons
Establish notification & monitoring systems
Identify & know your stakeholders
Develop holding statements
Assess the crisis situation
Finalize and adapt key messages
Post Crisis Analysis
Information Management in a Crisis
Timely accurate receipt of information in a crisis is vital. However, raw data is not sufficient for leadership teams to make effective decisions that can be robustly defended and explained in investigations and enquiries down the line.
Information needs to be transformed into intelligence. Raw data needs to be captured accurately. Rationale for making decisions needs to be accurately captured and recorded for years to come if you are to stand any chance of a robust defence when questions are asked and accusations fly.
The DarkSkope 'Crisis Information Management System' is a trade marked, simple and highly effective method of managing information in a crisis. Regardless of the volume of data being thrown at you. Allow us to help you restructure your crisis management team into a highly effective, competent fighting machine!
Please get in touch with us to find out more.
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